Choosing the right material for your sign is a big decision. It should be durable enough to withstand the elements and weather the occasional hail storm, but it should also look good. Some signs are made from vinyl or PVC, while others use aluminum or acrylic. Whatever your choice, you should choose a material that is colorfast and fade resistant so that it will retain its freshness over time. A business sign is the first impression people have of a brand. It’s a one-time investment that will last for the life of your company and can make or break whether a potential customer comes in to learn more about your products, services, and company. When it’s designed well, it is a highly effective marketing tool. But how do you create a business sign that is attractive, informative and stands out from the competition? The best way to do this is to work with a sign company that provides expert 3D renderings of your custom signage before production. 
Less is more – successful signs communicate a message in as few words as possible while still being clear to readers at a distance. Too much text can be difficult to read and crowds your sign, making it less likely to be noticed.
Color and contrast are important – high-contrast color combinations like black on yellow or red on white automatically draw attention, improve readability, and make your sign stand out at a glance. Using different colors for text and backgrounds also helps to make your sign more visible from a distance.
according to Business Signage Scottsdale The shape of your sign is another factor to consider. A standard rectangular sign works well, but you can add a unique twist with a triangle, octagon or circle. You can also incorporate a dimensional element, such as a 3-D logo or other object, to make your sign more interesting.
Your design should always reflect your target audience and deliver a message that appeals to them. For example, if you are in a retail environment, your sign should clearly indicate what kind of products and services your company offers. If you are a restaurant, your message should highlight things like happy hour or rewards programs.
It is also important to determine where your sign will be located. If it will be hanging in a high-traffic area, you’ll want your message to be bold and eye-catching so that drivers are more likely to notice it. If you’re planning to place your sign in a residential neighborhood, your message will need to be more subtle and understated to avoid disrupting the quiet atmosphere.
Adding visual imagery is an easy and cost-effective way to draw attention and make your sign more memorable. However, be sure that any images you use are of high quality – blurry or pixelated graphics will present your brand as cheap and careless.